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Facts and Stories: Great Stories Undermine Strong Facts

Washington, DC - Some research shows facts are better received when presented on their own. Other studies show facts are more accepted when interwoven with stories; stories can help bridge emotional connections. If someone is trying to persuade or influence others, should they use a story or stick to the facts? According to research from social psychologists at Northwestern University, stories can increase the persuasiveness of weak facts, but actually decrease the persuasiveness of strong facts.